Beer Thoughts #15 (Replies)

This week Boak and Bailey have been posting briefer, daily posts, like how most of Beer Blogging (including their site!) mainly functioned a decade ago. It is has been a lot of fun to have something to read every day, for there to be different kinds of things looked at from different angles, and to see something more provisional – to be reminded that blogging works really well as a means of thinking aloud rather than coming to conclusions.
The latter point is why blogging in the past was so conversational and alive at times – if thoughts weren’t finished they encouraged comments, blog posts as replies, follow-up posts. There is something kind of special around seeing ideas form in real-time, of seeing orthodoxies challenged, new theories emerge.
As much as I enjoy a good bit of social media, I do think it’s growth killed off a lot of this kind of thing in the blogging world. Why throw up a quick post when you can just immediately fire off a sentence or two and get a much bigger response? So, I really appreciate Boak and Bailey trying to reclaim some of that – there is definitely a middle space to be explored between the immediacy of social media and the more considered longform writing in blogging, or wherever else.
So, in the spirit of it all, I thought I would attempt some brief responses to each of their posts this week. If I enjoy the conversation I should probably contribute to it!
Lost & Grounded’s not-a-rebrand – “the designs themselves are much simpler and bolder, with one strong rainbow shade per can in most cases. This makes sense when you think about the need to compete on supermarket shelves, and to be more instantly recognisable.”
I’ve noticed a fair few rebrands lately. I definitely think there is something in there about making sure your brand sticks out, whether that’s on a pump clip, keg badge or supermarket shelf. And then, making sure each of your different offerings stand out within that. I think it is a really encouraging sign that breweries are taking branding more seriously.
If you want repeat business you need to be instantly recognisable. It is also a big leap from multiple companies borrowing the look of other breweries – there were definitely far too many Beavertown rip-offs for a while.
As much as notions of brand can feel like nebulous, corporate bullshit when brand is considered properly it is the most immediate way a company can articulate its identity. And the strength of independent beer, to a great extent, comes in communicating that identity, both in look and taste.
The Sceptre Tavern hermit crabbing in the shell of BrewDog Bristol – “it feels weirdly like being back in 2008, and we rather enjoyed ordering Paulaner wheat beer and Sierra Nevada Pale Ale as if we were in our twenties again”
All those empty Brewdog bars definitely feel more like an opportunity than a tragedy – a blank canvas for someone to do something interesting.
I have a real nostalgia for those early craft beer days and how much of it was about going to pubs where you could drink beer from around the world. The localness of modern beer is great too, but it feels like a very different thing. I think there’s room for a return to the internationalism of the past – to both revisit the source material that influenced the beer we drink today and to get a feel for where it might go next. Pubs and brewing could be less parochial, I think.
The high cost of having fun and the lack of fun places – “A surcharge to sit in the snug?”
I might just copy by reply I posted beneath this post:
Didn’t there used to be different pricing for saloon and public bars? I could absolutely see something like that returning, where you pay a premium for sitting in a nicer place, or getting table service. I’ve seen Spoons sometimes have offers that are only available at the bar not the app (and maybe vice versa), so I think there is already some nudging activity going on here and there. I guess happy hours are the same kind of thing, just in reverse?
And in addition:
I’m not sure this is a good thing. It might already happen between pubs (we all know a pub that’s expensive but we go there because it is nice and a pub that’s rough but cheap) but having it within a pub doesn’t necessarily feel right, feels like a swindle, a grift, unless labelled and managed really clearly. Pubs thrive on equity, not on division.
What does Helles taste like? – “Helles is about drinkability. It’s soft but not mushy. And it’s built around malt, which can be harder to grasp than hops.”
I might just say “How the Helle would I know?” and get my coat.
Why don’t people feel like mugs drinking ‘French’ beer from Northampton? – “The thing that baffles us – we’re feeling freshly baffled by it this morning – is that so few people, even when they do know, seem to care.”
Just as much as breweries have identities, so do drinkers.
Real ale drinkers often identify themselves in opposition to Big Corporate Beer, and align themselves with locality, small c-craft and tradition.
Craft beer drinkers often identify themselves as being open to new things, to going beyond the norm, to enjoying something that a little cult, a little unknown.
And I think your “normal” drinker identifies themselves as someone who likes a pint, knows what pint they like, but aren’t going to worry about all the other stuff that surrounds it. It doesn’t mean they don’t care – I’ve seen Carling or Madri drinkers show far more passion about their choice of drink than any real ale aficionado or craft beer geek, especially when it isn’t available.
Yet their choice isn’t a moral, political, philosophical or social one. They choose their beer because of how it tastes, how strong (or weak) it is, and maybe out of habit. It is a very different mindset. Not a bad one necessarily, just different.
Maybe more honest, even? A “normal” lager drinker is far less willing to chew their way through something they don’t enjoy than a real ale or craft beer drinker.













