A New Irony
“Take, for example, an ad that calls itself an ad, makes fun of its own format, and attempts to lure its target market to laugh at and with it. It pre-emptively acknowledges its own failure to accomplish anything meaningful. No attack can be set against it, as it has already conquered itself. The ironic frame functions as a shield against criticism. The same goes for ironic living. Irony is the most self-defensive mode, as it allows a person to dodge responsibility for his or her choices, aesthetic and otherwise. To live ironically is to hide in public. It is flagrantly indirect, a form of subterfuge, which means etymologically to “secretly flee” (subter + fuge). Somehow, directness has become unbearable to us.”
How to Live Without Irony, Christy Walpole, New York Times
“Isn’t there supposed to be an irony, some grim humor, some sense of the peculiar human insistence on seeing past the larger madness into small and skewed practicalities, into off-shaded moments that help us consider a narrow hope?”
Wait until next year 